It is the way Hotel Bocage will appear or 'occur' to our guest as an experience for them. For the fact that people will create their 'action' only around your occurring; the brand occurring is everything about the brand.
Hotel Bocage is to occur to our guest as:
Simplistic, Authentic, Un-compromised Experience
Simplistic. Simplicity never arrive without the effort. Sometimes you have to go through all the complexity just to arrive ourselves into simplicity. We believe in simplicity not because it is fashionable to talk about simplicity, but because it just works. Simplicity is the way towards effectiveness of the business and the service. And it is only a simplistic way that could possibly deliver simplistic life.
Authentic. The value of authenticity is not about truth, but, surprisingly, it is about love. You could not possibly fall in love with anything that is not occurred as authentic. Inauthenticity could sometimes deliver excitements but love can only be created inside the clearing of authenticity. We say thing only as the way it is and not otherwise. And this authenticity happens everywhere in our hotel, from its design, architecture, location and services.
Un-compromised Experience. Through our authenticity, Hotel Bocage should become an un-compromised experience in itself. It is the reason for people to be with us this time and next time. And we shall do everything to make our guest fall in love with us.